Integrated Supply Chains: Achievements and a look to the Future

Wednesday 15 June 2011
09:00	Siltronic Welcome and Keynote speech by Ryan Rhoades, Head of Strategic Supply Chain at Siltronic "The Black Swan Theory. Nobody has a crystal ball but there are numerous macro events occurring that will impact the supply chain "ecosystems" of various industries around the world in the future."
09:45	EDIFICE Intro by Boudewijn Janssen of Amkor, the EDIFICE Chairman "The EDIFICE Chairman will give an overview of the past 25 years with a focus of what the organisation currently stands for and what the major activities are. The round room introduction of all participants opens up the 2-Day networking opportunity." Boudewijn Janssen, Dutch, is eBusiness Manager for Amkor Technology, responsible for the integration of Amkors European customers. He joined the Semiconductor industry in July 1998. Over this course of time Boudewijn has been active in Product Marketing, Business Management, Supply Chain Management and e-Business. Since January 1st, 2005 Boudewijn is part of Amkors Customer Management Organization which purpose is to enhance the integration between Amkor and its customers in pursuing intensive B2B relationships to support current and future business models. Boudewijn has been Vice-Chair and Treasurer of EDIFICE and was elected Chairman in September 2008
11:00	SAP’s Strategy for Business Network Collaboration - Portfolio and use cases by Speaker: Petra Frenzel, Solution management B2B , SAP "Solutions for efficient and effective supply chain processes require fast and efficient onboarding and close backend integration. Integration can become a commodity or increase in complexity, all scenarios need to be addressed. SAP wants to provide a portfolio, which allows you to be equally agile and cost effective Integrated supply chains are the base for transactional networks, which will become the foundation for further business network collaboration We would like to give you an overview about SAPs B2B offering and further Business Network approach, highlighting the different use cases of our customer base." Petra Frenzel was appointed Program Director of the Business Network Collaboration Program in July 2007. This Program spans from platform technology across all Lines of Business and Industry solutions, which require extension from enterprise resource into business network resource planning and execution. Petra Frenzel is an experienced general manager with particular expertise in information technology, business consulting and IT services management. She has run large software and service organizations comprising more than 15 years at SAP where she assumed several positions as business consultant, consultant manager and managing director.
11:45	Building Innovation and Resilience Into Demand Driven Supply Chains by Paul Lord of Gartner Research "Today’s supply chains must do more than execute transactions, control cost and manage inventory. The global business environment requires supply chains that are focused on value from two perspectives: the creation of value through innovation and the protection of value through resilience. This presentation will provide an overview of some key capabilities required for supply chains to develop as they become business partners contributing to joint value with customers and suppliers." Paul Lord is an AMR research director in Gartner Research. His research covers supply chain practices in the chemical industry. Mr. Lord helps clients across all manufacturing industries with logistics strategies, inventory management and channel management challenges. After seven years as an engineer in R&D roles, Mr. Lord moved into production and inventory analysis and progressed into product supply management positions. He applied supply chain principles to add significant value to his businesses, and progressed into product line P&L management. In 2004, he was tasked with leading the process transformation of the order-to-cash processes within SAP and became a client of AMR Research. After five years leading process improvement projects, Mr. Lord joined AMR Research in April 2009
13:30	EU Import Control System (ICS) as a Portal Solution to connect all Parties and how it is in use at Bosch by Ulrich Schlummer of Bosch and Martin Engelhardt of SupplyOn. "There are new EU regulatory requirements to announce imports to the customs offices. They are mandatory for everybody starting from 1st of March 2011. Together with other companies BOSCH and SupplyOn created a portal solution to collect all necessary data from the suppliers and to forward them to the responsible carriers. The solution is combined with the ASN (Advanced Shipping Notification) process. All companies are invited to join the solution. We will show you how this solution is working and how it is used at BOSCH." Ulrich Schlummer is Manager of EAI Solutions Center 1 at Bosch. He has been active in the areas of EDI in procurement and is a member of the SupplyOn Expert Group Logistics & Finance and EAI with WebMethods, especially for internal interfaces. Ulrich recently started the first projects with SAP PI. Martin Engelhardt is Head of Product Management SCM at SupplyOn. He is responsible for the SupplyOn service Logistics & Finance. For the last 7 years, he has been developing the SupplyOn products for supply chain collaboration in close cooperation with SupplyOn’s key customers like Bosch. In 2010, Martin lead a team of SupplyOn product managers to design and implement the ICS process on the SupplyOn platform.
Thursday 16 June 2011
09:00	Centralized B2B content provisioning for process extension "Standards don’t matter" by Lutz Jäger, VP Solution Management at Crossgate "Following the Business Network strategy of SAP, Crossgate provides a centralized content approach for all B2B relevant processes in the High Tech and other industries. We would like to show how the combination of •the IDOC and Enterprise Services based predefined backend integration, •the meta-format approach and •the centralized repository with the preconfigured business partner profiles enable companies like Siltronic to integrate their Supply Chain partners with the needed flexibility." Lutz Jäger works as VP Solution Management at Crossgate AG since April 2008. He holds a Master of Business Administration and has been working in the IT industry for 15 years as Application Consultant, Product Specialist and Platform Advisor, mainly at SAP. Prior to the IT industry, Lutz worked in the Automotive industry as Project Manager.
09:45	Nokia - from Process Automation to end-to-end Supply Chain Integration by Matthias Gehrken of Nokia "Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward,” said Stephen Elop, Nokia President and CEO. “Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future.” Learn how the new strategy impacted Nokias supply chain integration strategy and how Nokia moves from deploying process automation packages to a more holistic Supply Chain integration." In 1998 Matthias Gehrken joined Nokia as a Logistics Manager in Salo, Finland, where he first time got in touch with the exciting world of system integration. So consequently he soon dedicated his efforts fully to B2B and since the start of Nokia´s RosettaNet endeavour he has held various related key positions and is nowadays managing Nokia's customer S2S deployment program. Aside from his main role, Matthias is Nokia´s RosettaNet Champion within the Telecom Council and after more than 8 years in Finland since May 06 based in Dusseldorf, Germany.
11:00	Efficient Forecasting Processes - Next Milestone towards a fully integrated Supply Chain by Beatrice Köhler - Manager Processes Methods & Tools at Infineon and Mario Müller - Head of Business Planning & E-Business at Siltronic "Infineon and Siltronic wants to go towards integrated supply chain processes even further. The next B2B step is now done with an efficient forecasting processes based on a scheduling agreement model. The case study provides an overview about the course of project, achieved improvements, lessons learned and an outlook about the next common B2B procjects." Beatrice Köhler, German, is responsible for Supplier Management at Infineon Technologies Neubiberg. She is Project Lead for Supplier Integration via B2B and has joined Infineon in May 2001. Since that time she gained experience in Process Management, Supply Chain Management, B2B for customers, Sales and Strategy. In February 2007 Beatrice joined Purchasing Organization at Infineon and is responsible for Audits, B2B, Supplier Management, Supplier Evaluation & Development. Mario Müller is currently head of both Business Planning & E-Business and is a member of the upper management team of supply chain within Siltronic. His current responsibilities include leading the global Business Planning team, which is responsible for parts of the sales and operations planning and he leads all E-Business activities in partnership with information technology. He has many years of managing B2B projects with customers, suppliers and other partners. Prior to his current role, he served as an account manager for European and US customers in the Marketing and Sales Department. He joined Siltronic in 1998. He earned a degree in economics with a major in Marketing and Treasury management. He is also a certified CPIM (Certified in Production & Inventory Management) with the Association for Operations Management and acts an internal trainer and mentor within Siltronic for other Supply Chain professionals.
11:45	B2B integration in the Chemical Industry - balancing customer responsiveness and internal standardization over the past 10 years and in the future by Daniela Huber, E-Business Manager at Wacker Chemie AG and Simon Hardy, Key Account Director at Elemica "Wacker and Elemica will provide an insight on how process integration in the Chemical industry has developed over the last 10 years. The presentation focuses on customers changing requirements and how the close collaboration between Wacker and Elemica helped to respond to new requests and still keep a high level of standardization." Daniela Huber joined the Wacker E-Business team in 2007 after her studies in Business Administration and E-Commerce at the University of Cooperative Education in Heidenheim, Germany. For her diploma thesis, she implemented a process for EU legislation conform electronic invoicing at Wacker Chemie together with Elemica. In her current role as E-Business manager, she is globally responsible for managing B2B integration projects with customers as well as for the strategic development of the B2B integration product portfolio in the Wacker Group Simon Hardy worked for 14 years across various roles in Air Products and Chemicals Inc before joining Elemica. The reason he joined Elemica was to expand his process and e-business skills by working with a variety of chemicals companies and industry experts. He currently, slightly evangelically, supports the strategies for Shell Chemicals, Solvay, Akzo Nobel, Rhodia, DSM and Dow. He is also responsible for the Elemica Champions Networking Group and has hosted a number of the Elemica conferences. He has also presented at eChemicals and other industry events.
13:30	Academic View: Adressing Transparency, Communication and Participation in Cross-Organisational Enterprise 2.0 Projects by Prof. (FH) Mag. Gerald Petz, Head of Studies Marketing and Electronic Business Bachelor and Dietmar Nedbal, Researcher at the Digital Econoy Unit both from the Upper Austria University of Applied Sciences FH OÖ Studienbetriebs , Steyr Campus  "Enterprise 2.0 based IT projects linking value chain partners offer great potential for flexible, loosely-coupled integration and ad-hoc information exchange. But, stakeholders’ readiness, willingness and ability to cooperate need to be considered and addressed mercilessly to successfully implement common strategies, systems and processes. To increase the probability to succeed in such projects and to enhance the intensity of cooperation and trust across the value chain transparency, communication and participation need to be addressed. By presenting an integrated project methodology, the authors bridge the gap between existing scientific models and requirements for cross-organizational Enterprise 2.0 projects. The proposed methodology integrates change management’s critical success factors and principles as well as methods applicable to Enterprise 2.0 projects. The contribution of the paper is to explain and reflect the performed methodology as well as activities and selected key results from two pilot projects and to match the results with critical success factors which were derived from literature. With it, it provides elaborative insights into key features of Enterprise 2.0 platforms and project management." Gerald Petz is the Head of Studies Marketing and Electronic Business (Bachelor) at FH OÖ / University of Applied Sciences. . His Research areas cover Electronic Business, digital economy, Web 2.0 and Marketing/Internet. Gerald is the CEO of Internet-Lösungen and Dienstleistungen RiS GmbH. He has a degree in Business Information Systems from the University of Linz. Dietmar Nedbal is researcher of the research unit "Digital Economy" at Upper Austria University of Applied Sciences. His research covers B2B integration and solutions, web services and mashups, Web 2.0 and Enterprise 2.0, Green IT and sustainable IS. He has a degree in Business Information Systems from the University of Linz and is currently enrolled in the PhD program at University of Linz.
14:15	Panel Discussion Plenary theme presenters take part in a panel that will answer the questions from the audience. Prepare your questions and submit them soonest!